The logo mark of Nov¨¦li originates from the development model of the bicycle from the uni-wheel in last century to the existing double wheels. It embodies to the outside world the integration of contradictions between reality and performance, functionalism and artistry, preciseness and unbending. If Nov¨¦li were a human being, we can say surely that he would be a confident, vigorous and proactive person. He must be full of enthusiasm!