4
Founded in Britain in 1907, Novéli was specifically designed for the nobles in palace at the very beginning. The mark of the Novéli Bicycle and Gentleman developed and was finally registered as the trademark.  
In 1925, Novéli confined itself to man's wearing only and was extended to the common citizens.  
In 1949, Novéli began to produce the man's suits of high-ranking.
In 1955, after generations' improvement in design and style by Novéli's stylists of its designing center, Novéli has set up its fashion style that continued for nearly half of a century: chasteness, delicacy, and elegance. Therefore, Novéli becomes the preference of those middle and upper class males.  
In 1965, Boman.Swich, a man's wearing stylist of rich perceptibility and personality joined Novéli. He combined the elegance, luxury of classic noble with the modern spirit and freedom, builded up the temperament of perfect mixture of comprisal and passion, which had become the Noveli style for nearly fifty years. In tailoring, by following the traditional Italian tailoring style, the British classic color match and French romantic style, Novéli reached the perfect balance of sense and sensibility. Noveli has been those mature and passionate men's first choice.  
In 1976, Noveli began to enter the markets outside Britain like Italy, France, Germany, and USA etc.  
In 1986, a new management team revitalized the brand of Noveli with new design collection, new product ranges and a distinctive advertising campaign. Noveli had launched a new fashion wave to build an enduring style-that's the brand of passion from Britain.  

In 1992, Noveli jeans entered the China mainland market.
In 2000, Noveli launched the man's skin caring and cosmetics.
In 2002, the full range of Noveli products will enter the Chinese mainland market.